CONTACT ALOMA FUNDRAISING STRATEGIES (954) 505-6138

Services

Aloma Fundraising Strategies (AFS) offers nonprofit organizations a full menu of services, ranging from the micro to the macro in the art and science of fundraising.

STRENGTHEN FUNDRAISING STRATEGIES

FUNDRAISING STRATEGY

Strategy focuses your organization on the tactics and efforts that will be most productive to its success – and ignores everything else. Angel will work closely with your team to understand your organizations objectives, discuss the tools and resources you have available to you, and guide your team through identifying approaches that are more likely to help you reach your goals. If you’re looking to improve in any of the following areas, Angel can help.

  • The must have basic elements of data
  • The four steps of data analysis that drive strategy and action
  • The importance of donor centric messaging
  • The new developments in donor acquisition
  • Remedies for poor retention of donors
  • The elements of great storytelling
  • Promoting monthly/regular giving through all channels
  • Bad cultures vs. successful cultures (how to create the latter)
  • Behavioral science and its effects of fundraising
  • What we can learn (and use) from the commercial sales world

IMPROVE DONER CULTIVATION

DONOR CULTIVATION

Donors are people. And people thrive on emotional rewards and engaging relationships. But most fundraising strategies fail because organizations naturally focus on their need instead of their donors needs. By working with your team to discover what you know about your donors today, analyzing the tactics that work well and those that don’t, and guiding your team through enlightening and productive workshops, Angel will help you deepen and increase your donor relationships.

  • Moving donors up the giving pyramid
  • Identifying giving levels of donors and strategies to increase their giving
  • True donor centric behavior (not just lip service)
  • How to discover why your donors give to you and use it to your advantage
  • Donor centric vs. organization centric copy
  • How to write great stories
  • The website as a multi-purpose channel
  • The phone as a champion of cultivation (and fundraising!)
  • The three tools to maintain happy, satisfied donors
  • How and when to graduate/promote donors to higher levels seamlessly
  • Major Gifts and Legacy Gifts – how to get to the peak of the pyramid

DEVELOPING THE SKILLSET OF YOUR TEAM

DEVELOPING THE SKILL SET OF YOUR TEAM

The best practices and techniques that define a world-class nonprofit organization or development department have changed. Angel has been honing those skills and following the latest from practitioners all over the world and researchers from the leading academic institutions. He has packaged those learnings into engaging and transformative seminars that will improve the outcomes of your team’s efforts and inspire them in their roles.

  • A BIG DREAM – keeping the goal beyond our reach
  • HOW TO BUILD TRUST
  • BECOMING A DONOR CENTRIC ORGANIZATION
  • CREATING A CULTURE OF SERVANT LEADERSHIP
  • FINDING LOVE/PASSION/JOY IN YOUR MISSION
  • Copy and Key Words – Writing messages that trigger an emotional response
  • The psychology of giving and how to use it in your organization
  • How to get more out of your data
  • What you need to know about your donors

THE ART AND SCIENCE OF STORYTELLING

THE ART AND SCIENCE OF STORYTELLING

  • Why stories work
  • The history of stories
  • The role of emotions in storytelling
  • Right brain vs. left brain
  • The roles of Amygdala and the Hippocampus
  • The use of copy and images
  • The eyes have it!
  • The correct use of language
  • The use/abuse of statistics
  • The effects of direct quotes
  • Why focus is important
  • The story of one
  • Four legitimate elements of a story you should avoid for fundraising
  • Narrative transportation
  • Five steps to dynamic storytelling
  • Three great tips
  • How to write interesting, motivating, persuading copy
  • What you need to know about your donors
  • Ten commandments of compelling copy
  • The 90%/10% rule of a two-page letter
  • Why humility is important when writing fundraising copy
  • LITERALLY HUNDREDS OF SUCCESSFUL EXAMPLES!

FIVE PILLARS OF FUNDRAISING SUCCESS

THE FIVE PILLARS OF NONPROFIT SUCCESS

  • A BIG DREAM – the six elements of a big dream
  • TRUST – the 186% advantage
  • DONOR CENTRICITY – who owns the relationship?
  • SERVANT LEADERSHIP – from the bottom up – why it works
  • LOVE/PASSION/JOY – why are these necessary?